Behind the Scenes of an
E-commerce Business
a CASE STUDY to inspire you
a CASE STUDY to inspire you
When we were considering whether to launch our own face mask line, we didn’t know how we could do it on our own. But by using Merchiful, the idea became a reality within a few weeks! Merchiful created a professional looking website and could fulfill our demand quickly, so we were able to establish ourselves as a trusted store early on. Now our kids and their babysitter are running the whole operation, and we’re selling between 40-60 masks on average per day!
Jen Moore, founder of MaskaraShop.comIt all started when the Moore kids were stuck at home due to the COVID-19 Stay-At-Home order. Every time they had to go out and wear face masks, they complained that it was uncomfortable. They searched online for masks but couldn’t find anything they liked.
That’s when they got the bright idea of making their own face masks. Working with a freelance graphic designer, the kids were able to develop a line of face designs that they liked. MaskaraShop (from the word “mask” in Tagalog) was born.
Merchiful created the online store for them at MaskaraShop.com, and within a few weeks they were up and running. Demand grew, but there was no issue in meeting the growing demand because Merchiful’s team provided both design and technical expertise to allow the business to scale up very quickly. From inventory management to customer service communication platforms to sales analytics, all the tools that were needed to run a successful business were at their fingertips. The user-friendly back-end system allowed the kids to take over operations, and now they are pretty much running day-to-day operations!
“When you are a growing business, you have to balance speed with your budget and your desire to be better than your competition. There is no possible way we could have had the success we had without Merchiful’s services. They allowed us to move quickly without breaking our budget and look better than our competition!” – Jen Moore